About

Our
Approach

Our
Approach

The Potential and Power of Place

We invest in the places we live, know, and love. By focusing on not only geographic, but also cultural clusters, we play a unique role in shaping the neighborhoods we consider home. Our approach allows us to create destinations in a way single development and less focused strategies can’t. Be it through office, retail, residential — or a combination of all three — we create spaces that, together with our residents and tenants that define our city and show the world the potential of well-designed places.

Urban Conversions has worked in many different neighborhoods throughout the City of Philadelphia where the firm’s reputation reflects the values we place in enriching the communities through which we work.

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What We Do

What We Do

Our Measure of Success

We believe that the stewardship of capital and assets should improve the physical, built environment we live in, as well as the financial position of our partners. Our sustainable approach puts us on a sustainable path that leads to positive outcomes for residents, tenants, and investors.

One of the core advantages of Urban Conversions is that our company’s knowledge and experience in all phases of the development, construction, leasing, and property management process from acquisition through exit.

Fast Moving and Long Lasting

Our long-term strategy allows us to invest in neighborhoods, buildings, and the resident / tenant experience in ways short-term thinking doesn’t. Our creativity and entrepreneurial attitude keeps us moving fast and spotting opportunities others can’t see. The energy and longevity of the city we live, work, and invest in inspires our approach to building it.

Design-Led, Impact-Driven

We use great design to positively impact the places with invest in. Our thoughtfully integrated and neighborhood-defining, bringing life to old buildings and timeless design to new ones. In everything we do, we aim to define a new, elevated standard for architectural quality, cultural impact, and realized urban potential.

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Message from
the Founder

Message from
the Founder

As a kid, I spent countless hours building, struggling, dismantling and playing with LEGO’s. Little did I know that my childhood obsession would serve as the inspiration for what is now Urban Conversions and its affiliates.

Early on, these colorful interlocking plastic bricks showed me that everything starts as an idea. If you can dream it, you can build it.

The pre-made kits were no fun, but the pieces spawned the dream. These were literately building blocks, not meant to be built, glued, and then admired on a dusty shelf – Nor were they intended to be just an intense exercise in following directions.

Granted, when it comes to the toy and our business, there’s a lot of assembly required. The bricks have rules and restrictions governing how you can put them together. It’s complicated. There are many tasks.

Having a vision was more important than having a plan. Selecting the right brick for the job as always challenging. Eventually, the patience pays off and the possibilities for greatness are endless.

Sometimes life is a box of pieces, the people you work with and the problems you will face come in all shapes and sizes. It’s OK to start over and important to pick up the pieces, but build something bigger, different, and better.

For those of you considering joining our team, we encourage you to think back to your own childhood and remember to be open to discovery, to embrace imagination, and to take things apart to understand the big picture.

– Alon Barzilay, Founder and CVO (Chief Visionary Officer)

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Life at urban conversions