When we order eggs and bacon, we know that the chicken was involved, but the pig was committed. Like the pig, we give a piece of ourselves. We’re not 4:59 PM clock watchers. Our wristwatches are decorative. We work overtime. We know that productivity is not an accident. We give it our all and expect the same. We’re not just dabbling in this industry. This business is our calling. We don’t just make promises. We accept pressure, make plans, execute, and get results.

We sweat the details. We think about solutions day and night. We ask everyone everything. We don’t cut corners. We turn over every stone, twice. We don’t hand our wristwatches to others and ask them what time it is. When people ask us what we do, we say, “Whatever It Takes.” We build the landing strip while flying the plane in the air. We know the distance between dreams and reality is called action.

We’re not just book smart, we’re street smart. We know that success takes more than intelligence, it takes shrewdness, judgment, and acumen. We go off script if need be and we pivot if our course needs correction. We improvise like jazz musicians. We know that common sense is not a common commodity. We know that smart people make mistakes, but wise people avoid mistakes altogether. Don’t let the jeans and T-shirts fool you. The wool is never pulled over our eyes. We’re professionals. We’re as sharp as they come. We may have been born at night, but not last night.

We make our passion our paycheck. We have lofty ambitions. We know what happens when our passion and purpose are greater than our fears and excuses. We strive for the extraordinary and rage against the mediocre and mundane. We’re enthusiasts, not spectators. We behave so audaciously that our goals become a reality.

We sat in the front of the class, read books cover-to-cover, did the extra credit, and made the Dean’s List, but we never let our schooling interfere with our education. We know you can’t send a duck to Eagle School. We constantly learn on the job. We’re professionals who work harder AND smarter. We’ll learn from you, but we’ll teach you a thing or two.

We plan way in advance. We dig the well before we are thirsty. We’re the ant, not the grasshopper. We don’t wait until New Year’s to make resolutions. We know if we keep doing what we’re doing, we keep getting what we’re getting. When things don’t get better by chance, we know they get better by change. We prepare for the possibilities before they arrive. We don’t wait for an opportunity to knock, we build a door. We don’t wait for our ship to come in, we swim to it.

We have no pride in authorship. We know the best ideas come from the top down AND the bottom up. We’re humble because we know where we started and we have a long way to go. We know how to say these six important little words: “You’re right, we’re wrong, we’re sorry.” We have the freedom to choose based on our principles and morals, rather than our mood or conditions. We are above reproach. We know a single lie destroys an entire reputation. We have nothing to fear since we have nothing to hide.

We love what we do. We open our minds, arms, and hearts to new things and new people. We know YOLO. We walk through our neighborhood streets smiling ear-to-ear. We create the life we can’t wait to wake up to. We thank God It’s Monday. We get serious results without taking ourselves too seriously. We recognize contributions and success, raise our glasses, and make toasts. We know that life is like a rollercoaster. Instead of screaming every time there’s a bump, we throw our hands up and enjoy the ride.